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In the same year, PUMA’s first football boot, the “ATOM”, is launched.

Several members of the West Germany national team wear PUMA boots in the first post-war football match against Switzerland in 1950, including Herbert Burdenski, who scores West Germany’s first post-war and winning goal.

"Appearance will always play a major role in physical attraction, but being with a woman who has confidence is more appealing for some young men than her having supertight abs," she says. Embrace Your Inner Wildcat Don't focus on your age.

"If he's dating you, he's already over the age stigma, so calling attention to it with jokes will only make you seem insecure," says Bethany Marshall, Ph. Instead, flaunt your sophistication by reminding him what a real woman can offer.

Shortly after the company is founded, Rudolf Dassler (left in the picture) successfully develops a football boot with screw-in studs in collaboration with experts, such as West Germany’s national coach Sepp Herberger.

The launch of the “SUPER ATOM” in 1952, the world’s first boot with screw-in studs, marks the beginning of PUMA’s highly successful heritage in football.

Fact is, no matter what age bracket you're talking about, being with an "older" woman appeals to a lot of men.

She has the benefit of life experience, education, and sophistication—three traits guys admire, according to Helen Fisher, Ph.

Then there's the ego boost: Considering that these guys have the option of scoring younger women, a puma can feel pretty damn good when she snags a cub. D., author of , younger guys have a tendency to put older girlfriends up on a pedestal and are more easily impressed by their achievements than older men might be. The sizzle factor As cougars well know, and pumas are figuring out, dating a younger guy can be like hitting the sexual jackpot—and not just because women peak later than men do.

In 1936, Jesse Owens wins four gold medals at the Olympic Games in Berlin sporting Dassler spikes.

Overall, seven gold medals and five bronze medals are won by world class athletes in Dassler shoes and two World and five Olympic records are smashed.

In my former role I headed up the department of Sports Marketing for PUMA Germany from 2009 until 2012.

Before that I was Head of Advertising at PUMA Germany.

863 comments

  1. Male Chauvinist Pig means-a male who patronizes, disparages. is 50 and over, where the cougar is in their 40s, and the puma under 40.

  2. Define puma. puma synonyms, puma pronunciation, puma translation, English dictionary definition of puma. n. See cougar. n a large American feline mammal.

  3. Define Puma concolor. A large powerful wild cat Puma concolor syn. Slang A woman, especially one over 30, who romantically pursues or attracts younger.

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