What was interesting was their claim of coffee freshness.
“From full-flavorful ingredients, to nontraditional pairings, our Maple Waffle and Gouda Chicken builds on our efforts to ensure that Peetniks are always enjoying delicious and filling breakfast sandwiches that balance our handcrafted coffee.” The sandwich will be a tasty addition to Peet’s existing Warm Breakfast menu, which includes an Egg & Cheddar sandwich, made with a home-style fried egg and aged cheddar served on seven-grain toast; a Tomato and Quinoa Quiche, made with a creamy combination of smoked fontina cheese, roasted tomato, quinoa, kale, and of course, eggs; a Bacon & Cheddar sandwich, made with thick cut bacon, sharp cheddar cheese, and a scrambled egg served on grilled rustic sourdough bread; a Kale Chimichurri & Goat Cheese Wrap, made with tomatoes, goat cheese, and egg whites covered in kale chimichurri served on an ancient grains wrap; a Chicken Chorizo Flatbread, made with chicken chorizo, a blend of shredded cheddar and jack cheese, and a scrambled egg patty served on crispy lavash; a Maple Chicken Sausage sandwich, made with sweet and savory maple chicken sausage, Swiss cheese, and an egg white patty served on a potato roll, and Peet’s Simply Oatmeal, made with whole-grain steel-cut oats.
Peet's also asserts a strict standard of freshness to ensure optimum flavor with a team that personally vets the freshness date on every bag and on every ready-to-drink coffee (RTD) available at over 16,000 grocery locations.
Peet's is dedicated to growing its business through its retail, grocery, wholesale and e-commerce channels while maintaining the superior quality of its coffee and RTD beverages.
They would blithely assure you that their beans had a 30 to 60 day "shelf life", or more. Peet's prints a "freshness pledge" on supermarket bags that coffee will be sold within a 90 day window.
There is a serial number printed above the Peet's barcode, for example 2 089 14 09.